Become a Calm, Confident, Modern Swim Teacher — Without Reinventing the Wheel Every Week.
Get regular support and accountability to grow your swim business, attract great customers and receive new ideas and resources.
Join our premiere community for teachers and swim owners who want to be at the top of their game.
From overwhelmed to inspired.
Your teaching just got easier
(and way more fun)
​Are you a passionate swimming teacher who...
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Spends hours planning lessons, only to feel stuck in the same repetitive cycle?
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Feels isolated, unsure if you’re doing the “right” thing with your swimmers?
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Struggles to keep lessons engaging for all ages and stages – especially those tricky toddlers or restless advanced swimmers?
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Wants to be more creative, but just doesn’t have the time, ideas, or support to make it happen?
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You're not alone.
The truth is, teaching swimming to young children can feel exhausting when you're doing it without the right tools, fresh inspiration, or a supportive network. You care deeply about your swimmers, but it can feel like you're reinventing the wheel every week – or worse, losing your spark altogether.
But what if it didn’t have to be this way?
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Enter the SWIM Squad Membership — where purposeful play meets practical support.​
Inside the SWIM Squad, you’ll go from feeling uninspired, time-poor, and stuck, to being:
✅ Confident in your lesson planning with ready-to-use, themed activities for all stages
✅ Connected with a growing community of like-minded teachers who just get it
✅ Creative with fresh monthly ideas, games, props inspiration, and expert tips
✅ Current with evolving teaching methods grounded in real understanding of young swimmers
✅ Calm and in control with a clear structure that puts your swimmers' needs first – and brings joy back into your lessons
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This isn’t just a resource bank. This is your professional cheerleader, creative sidekick, and teacher development all-in-one.
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You’re not meant to do this alone. Come and join the teachers who are transforming their swim sessions from chaos and copycatting... to confident, tailored teaching that works.
Let's see more
SWIM Study
A monthly recorded deep-dive into the research behind swim instruction — real theory, made practical, on your own time.
Themed Games and Activities
Discover a wide range of themed games and activities designed for all stages, from parent-and-me classes for toddlers to advanced levels. These resources will keep your lessons engaging and fun, fostering a love for swimming in your students.
1:1 Business strategy meetings
Every quarter you will have an opportunity to schedule a 1:1 with Helen to work through strategies, options, ideas personal to your swims school.
Resources and Tools
Access a wealth of curated resources, including lesson plan templates, skill progression guides, engagement guides, engagement activities and teaching aids.
Live Lounge Sessions
A live session every month, open floor — bring your questions, your challenges, whatever's come up in your teaching that month. Direct access to real answers, not a pre-recorded webinar.
Be unique and forward-thinking
Stand out as a unique and forward-thinking swimming teacher. MWA Swim Squad equips you with the latest techniques, trends, and innovative ideas, helping you provide the best experience for the children and families you serve.
What will you get?
SWIM Study
Each month, one topic is chosen and explored in real depth — not a skim across everything, but a genuine dive into the research and thinking behind it, translated into something you can actually use poolside.
Topics are drawn from across:
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Child development — current research on physical and cognitive growth, and what it means for how you structure your lessons.
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Child psychology — behavioural insight and practical ways to keep swimmers motivated and engaged.
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Movement science — new findings on motor skills and technique, and how to apply them in the water.
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Whatever the topic, every study includes practical application — implementation tips and real examples from a swim school setting, so it translates into something you can teach with, not just something you know.
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Delivered as a live session each month — join live if you can, or catch the recording in your membership portal afterwards, so you can work through it whenever suits you and build a genuine understanding of your craft, not just a library of activities.
Themed Games & Activities
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Each month, a fresh set of themed games and activities — designed to work across every stage, from parent-and-toddler classes through to more advanced swimmers.
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Built for every stage:
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Parent-and-toddler — sensory and movement-based play that builds comfort, confidence, and bonding in the water.
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Young swimmers — skill-building games and creative challenges that keep fundamental technique fun rather than repetitive.
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Advanced swimmers — technique-focused and competition or endurance-based games that raise the challenge as skill grows.
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A new theme every month — from perennial favourites (Knights & Princesses, Rumble in the Jungle) to seasonal and special-occasion themes (water safety, Halloween, Christmas) — each with tips for adapting across ages and abilities.
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New themes keep your lessons fresh and exciting, while every game still supports the developmental needs of the swimmers in front of you.
Live Lounge
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A live session where SWIM Squad members come together as a community — to ask questions, talk honestly about how things are going, and swap stories and support with other teachers doing the same work.
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What to expect:
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Real community, not a lecture — teachers supporting teachers.
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Open floor — bring whatever's on your mind, whatever's come up in your teaching lately.
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Shared experience — the kind of honest conversation you don't often get elsewhere in this industry.
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Live Lounge isn't recorded — it's a space to speak freely, in the moment, with people who understand exactly what you're working through.
Comprehensive Learn-to-Swim Resources
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Everything you need to plan and deliver lessons with confidence — without starting from scratch every week.
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Lesson plans & templates — ready-to-use and customisable, so preparation takes minutes, not hours.
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Skill progression guides — a clear roadmap for how swimmers develop, stage by stage.
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Engagement activities — games, activities, and drills suited to every age and skill level.
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Teaching aids — visual aids, instructional videos, and tools that make complex concepts easy to convey.
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Everything in one place, so you can focus on teaching — not hunting for what to teach next.
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Business Planning & Management Tools
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For swim school owners, membership goes beyond lesson content — with tools to help you run and grow the business behind it.
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Marketing strategies — proven techniques to attract and retain swimmers, including social media and promotion.
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Business planning templates — for budgeting, goal-setting, and sustainable growth.
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Operational checklists — streamline day-to-day running and improve efficiency.
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Regularly updated, so you always have the latest tools to save time, reduce admin, and focus on what you do best: teaching.
There’s no risk with my cancel any time policy
You can choose to come out at any time, so there’s no tie-in – this is for members who are finding genuine benefit to being a part of the SWIM Squad if you aren’t then you can easily cancel your membership (with a months notice).
Come and join us for only £25 a month – you’ll get amazing resources, access to inspirational experts and be amongst other phenomenal teachers and owners.
The membership will always be small and exclusive, so you will be heard. The price will never go up for founding members even if it does for new members. It will remain the same as long as you’re a founding member.​
Bonuses
Business planner
Lesson planner
Access to Play and Swim mini course
Access to Water Wisdom Workshop
Your Squad leader
Helen Hughes: Revolutionising Swim Education Through Play and Preparedness
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Helen Hughes, founder of Mini Water Adventurers and creator of the Orca Swim Trainer, is on a mission to disrupt traditional swim education.
At the centre of her approach is purposeful play — not entertainment for its own sake, but a deliberate method for developing what she calls SMART Swimmers: children who are Self-aware, have Mastery of movement, Anticipation skills, Respect for water, and Trust in their abilities. Over time, these swimmers go on to develop what Helen calls Water Wisdom — the ability to think, respond, and adapt with confidence when a water environment doesn't go to plan.
As biologist Marc Bekoff puts it, "play is training for the unexpected." Helen applies that same principle to swim teaching: her games and activities — built for everyone from first-time toddlers through to swimmers at higher stages — are designed to prepare children for real, unpredictable water environments, not simply to complete a length or follow instructions.
For Helen, this isn't just a nicer way to teach — it's a correction. "The industry is solving the wrong problem," she argues, pointing to a reliance on repetition and drills when what actually keeps children safe and confident in water is the capacity to think for themselves. Purposeful play, she believes, is how that capacity gets built.
The reasons for joining our SWIM Squad
The benefits for swimming teachers and swim school owners!
Exclusive Training and Resources
Enhance your teaching techniques and stay updated with the latest methods in swim education.
Monthly SWIM Study
Access the latest research and best practices related to children's development, psychology, and movement