Join the SWIM Kit Play Lab and transform your teaching with intentional materials
with Helen Hughes
Say Goodbye to Random Play!
Learn how to purposefully select the right materials that engage, challenge, and inspire swimmers at every stage.
Limited Spots Available – Sign Up Now!
Unlock the power of purposeful play in your swimming lessons
Why this is for you
Are you ready to revolutionise your swimming lessons?
As a swim teacher, you know the impact that materials can have on your lessons. But let’s be honest—not all materials are created equal. Random toys and props thrown into the pool aren’t enough to keep young swimmers engaged and progressing.
In this SWIM Kit Play Lab, you’ll learn how to choose purposeful, non-traditional materials that truly make a difference in your swimmers’ learning journeys.
The Problem - Why Standard Materials Aren’t Enough
Is your current teaching method leaving something to be desired?
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Does your equipment seem to just "fill time" rather than build skill?
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Do your swimmers seem distracted or lose focus with traditional toys or floats?
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Do you feel stuck in old routines when it comes to material use?
It’s time to break free from outdated methods and unlock a new approach to learning.
In the SWIM Kit Play Lab, you’ll discover how to elevate your teaching by using materials that have a clear, purposeful role in every lesson—not just for fun but for skill development, engagement, and confidence-building.
What you’ll learn – The benefits of joining the SWIM Kit Play Lab
Here’s what you’ll get from this transformative Play Lab:
✅ Understand the power of purposeful materials
Learn how to carefully select materials that align with your teaching goals and your swimmers' developmental needs.
✅ Engage swimmers in new ways
Discover how to spark interest and concentration with creative, non-traditional tools tailored for each age group.
✅ Practical, ready-to-use strategies
Leave with a toolkit of ideas to use in your next lesson, including activities that align with your swimmers' developmental milestones.
✅ Gain confidence in your approach
Learn how to confidently use these materials to challenge and inspire your swimmers while keeping safety and progress at the forefront.
Testimonials
Rachel
The playlabs are accessible for the most recently qualified teacher through to the seasoned teacher or swim school owner. I am just a teacher but am always on the look out for new creative ways to engage with my Swimmers. I teach adult and Baby, mixed ability mainstream group lessons, and adult classes. I found atleast one thing each day on the zoom that I could take back to one or more of my groups. The learning through play is proving to be a bit of a hard sell to my manager but using Helen's explanations and lesson plans, I feel more confident showing my supervisor why I teach the way I do. I really hope he allows me to run some sessions based on play to show my colleagues. I will definitely take part in any future play labs.
Zelda
You are such a passionate teacher, thank you for time spent with you I really have learned a lot!
Chelsey
It was great. I loved the information about why play is important. And the ideas for swim lessons. I was actually glad to notice that I already do a form of play similar to what you were suggesting. It’s not always received as well as I would like by the kids or the parents because I think it doesn’t confirm to the culture/expectations of swim lessons at least where I am from. I worked temporarily with other teachers and they were all young college students and they were good but I feel like they were not as passionate as I feel about swimming. So it’s nice to see that you are passionate too!
Rika
I am a Life Long Learner so I always learn something from a course. Some of the content was new to me while some was a reminder of things I knew and used at some stage, and the some was affirmation that I’m already doing these activities but could improve and expand on play during lessons.
Sarah
I thought I had the materials I needed for my lessons, but after attending the Play Lab, I realized just how much I was missing! The tools and strategies I learned transformed my lessons instantly
Emma
The purposeful approach to materials has been a game-changer for my swimmers, especially those with special needs. They’re more engaged, and I’m seeing real progress!
Why does purposeful material choice matter?
When materials are selected with a clear purpose, they do more than just keep kids busy—they support real learning. Whether it’s sensory development for babies, fine-tuning motor skills for toddlers, or building confidence for older swimmers, every material has a role to play in helping swimmers master skills faster, stay engaged longer, and have fun in the process.
This isn’t just random play. This is play with a purpose designed to build confident, skilled swimmers who are ready for anything in the water.
SWIM Kit Play Lab – transform the way you use play in swimming lessons!
From basic toys to brilliant teaching tools:
Master the power of purposeful play in Just 5 Days!
Are you relying on basic bath toys or grabbing whatever is available, hoping it keeps your swimmers engaged? Do you feel like your play materials are just filling time rather than enhancing learning?
Imagine walking onto the pool deck with total confidence, knowing exactly which materials will spark excitement, inspire skill development, and create unforgettable learning moments.
That’s the power of the SWIM Kit Play Lab. Over 5 game-changing days, you’ll experience a complete transformation in how you choose, use, and apply play materials—not as distractions, but as intentional teaching tools that drive real progress in the water.
Your transformation: where you are vs. where you’ll be
Right now, you might be…
❌ Using the same bath toys, sinking rings, and rubber ducks as everyone else
❌ Struggling to keep swimmers engaged with the materials you have
❌ Unsure how to use play to actually develop skills, not just entertain
❌ Grabbing toys at random, without a clear plan for their purpose
❌ Feeling uninspired and looking for new ways to bring energy to your lessons
After the SWIM Kit Play Lab, you will…
✅ Select materials with intention, knowing exactly how they enhance learning
✅ Discover unexpected, game-changing materials that build confidence and skill
✅ Adapt play materials to different age groups and abilities with ease
✅ Transform nervous or distracted swimmers with sensory-rich, interactive tools
✅ Never second-guess your choices—every material will have a clear purpose!
The 5-Day Experience:
No More Basic Toys – Only Purposeful Play!
Each day, we’ll dive deep into a different age group, revealing the best materials that match their developmental needs.
Forget generic swim toys—discover the most effective, non-traditional materials that truly work.
Here’s what you’ll explore:
📌 Day 1 – Baby & Toddler Play: Engaging tiny swimmers with sensory-rich, interactive materials
📌 Day 2 – Preschool Explorers: Creating excitement and building coordination through themed play
📌 Day 3 – Young Beginners: Using targeted materials to encourage independence and skill-building
📌 Day 4 – Confident Swimmers: Challenging and motivating with innovative materials
📌 Day 5 – Advanced Play: Taking skill progression to the next level with creative tools
Want to Go Even Deeper? Upgrade to VIP for the Ultimate Experience!
If you're already using fun materials but want to go the extra mile and truly stand out, the VIP Experience is designed for you!
VIP Benefits (£25 Upgrade):
✔ Exclusive VIP Masterclass on advanced material selection for maximum engagement
✔ Bonus lesson plans showing how to adapt materials for different stages
✔ A behind-the-scenes look at how to source unique, exciting materials beyond typical swim toys
✔ Q&A session to get personalised advice on using play in your lessons
✔ Exclusive VIP community for ongoing support and fresh inspiration
✔ FREE 1-month access to SWIM Squad Membership (£25 value!) – unlock extra lesson plans, activities, and exclusive content to keep your creativity flowing
Most swimming teachers only use standard swim toys—but the real magic happens when you step outside the usual selection. VIP will show you how to find, choose, and use game-changing materials that no one else is using!
Ready to ditch the ordinary and lead with purpose?
Standard Play Lab Pass
0£Valid for one month- 5 days of expert advice on play materials effectively
- Insights on how different age groups respond to materials
- Daily challenges to help you implement what you learn
- Best Value
VIP Experience
25£- All standard benefits
- Exclusive Advanced Material Masterclass
- VIP-only lesson plans & bonus resources
- Behind-the-scenes guide to sourcing unique play materials
- Live Q&A session to get your questions answered
- VIP community for ongoing support
Secure your spot now
Don’t Miss Out!
Spaces are limited, and this is your chance to get expert guidance on using purposeful materials to revolutionise your swimming lessons. Click below to reserve your spot today.
Why you can’t afford to miss this opportunity
Now’s the time to take your teaching to the next level. The SWIM Kit Play Lab will empower you with new skills, fresh materials, and actionable strategies to bring more engagement, focus, and fun into your lessons. Don’t miss out—sign up today and start making a real difference in your students’ swimming journeys!
Here’s what you’ll get from this transformative Play Lab:
✅ Understand the Power of Purposeful Materials
Learn how to carefully select materials that align with your teaching goals and your swimmers' developmental needs.
✅ Engage Swimmers in New Ways
Discover how to spark interest and concentration with creative, non-traditional tools tailored for each age group.
✅ Practical, Ready-to-Use Strategies
Leave with a toolkit of ideas to use in your next lesson, including activities that align with your swimmers' developmental milestones.
✅ Gain Confidence in Your Approach
Learn how to confidently use these materials to challenge and inspire your swimmers while keeping safety and progress at the forefront.